Internet marketing is easily one of the best ways around today to make money, period. Not many will argue with that. It is also one of the most competitive, and information prolific businesses that there is, this being a direct reflection of internet marketing's increasing popularity. With such an abundance of information not only available, but thrown at you constantly, and with so much competition, especially in the information niche, newcomers to the field can be (don't have to be) overwhelmed very quickly.
Two problems that are created by too much information are information overload, and subsequently lack of focus. Information overload occurs when you try to absorb too much information from too many sources. To overcome info overload you simply need to develop focus. Developing focus requires that you make a conscious decision to do so.
Think about this for a minute. Suppose there are ten "gurus", all of them successful obviously, and all of them vying for your attention. You know, since each of them has accomplished what you want to accomplish, that any one of them would make a great mentor for you to emulate, so wouldn't it be even more productive to follow all ten? The answer of course is no. Following ten wouldn't make you ten times better. It would make you ten times more scattered...ten times more unfocused...ten times more confused. What you need to do is find a mentor you click with and maintain your focus there. Make sense? I hope so.
Competition is another factor in internet marketing that could stop newcomers before they ever get started. Looking at some of the incredibly fancy websites, and reading the amazing biographies of some of the gurus can be quite intimidating. But guess what? Each and every one of those idols started out exactly where you are right now. Among the reasons why they have become successful where others have not are two biggies...consistency and persistence.
Consistent means a couple of things when thinking about internet marketing. First it means that you make a consistent effort to work your business, learn your trade, etc... on an ongoing basis. In other words, if you decide at the outset to work your business ten hours per week, then try to do that consistently. A lot of newbies tend to start off like a ball of fire, working like crazy for awhile, then doing nothing for a week or a month. It would be much more productive to be consistent.
Consistent also means being there for the people you involve in your business. Let your customers, associates, etc... know when you're going to be available for questions and so on. It's just good business.
Persistence simply means not giving up. Don't let seeming obstacles stand in the way of your success. For people just starting out in internet marketing, the learning curve can seem rather daunting, but if you put yourself in the right mindset, it won't be long until you learn the things you need to know to be successful. Find a good mentor that you click with and focus on his or her instruction. Work your business consistently and never give up. You will be a success.